Tips For Implementing Eco-friendly Cosmetics Packaging

Tips For Implementing Eco-friendly Cosmetics Packaging

Choosing the right material is important, but if you are planning on moving to more sustainable packaging solutions, there are more things to consider. Below are some tips to get you started:

1. Work with a sustainable packaging supplier

Startup beauty brands might have difficulty finding the right supplier to work with, but it pays to do some research. It’s crucial to work with a reliable and consistent supplier who’s familiar with renewable materials.

Knowing recycling and waste separation techniques enables them to create more appealing recycled materials. For instance, noissue uses natural materials and bio-polymers exclusively in their products and supports reforestation programs.

2. Invest in technology and research

These days, cosmetics buyers are willing to pay a premium for sustainable product packaging. So it might pay off to acquire good technology or engage in research and development. You can create a brand that sets itself apart from the competition through eco-friendliness.

3. Prepare a budget before you start

Many brands find it difficult to switch to sustainable packaging due to its higher cost than plastic materials. So when moving to eco-friendly cosmetic packaging, make sure you are financially ready. The good news is that aside from being part of a good cause, you can charge higher prices because sustainability will be a strong point of differentiation for your brand.

4. Reduce the materials used in your cosmetic packaging

Elaborate packaging has always been an essential aspect of the beauty industry, but it’s also often unnecessary. You can start removing wasteful elements from your current packaging even if you can’t wholly transition to sustainable packaging.

Rethink your existing packaging and leave out details that have no clear purpose or are wasteful, like single-use plastic. It’s still possible to offer your customers beautiful and perfectly tailored packaging by adding inexpensive, eco-friendly additions such as a stamp or tissue.

5. Don’t tackle it alone

Eco-friendly brands should promote carbon footprint reduction initiatives. Work with your employees and brainstorm ideas to support your initiatives, such as offering a refilling or recycling program — post about it on social media or leverage email marketing to encourage your customers to join the conversation.

Getting your staff and potential customers involved also helps to promote your products and cause. And the best part is that you can reduce wasteful post-consumer packaging when you spread awareness.

6.Wrapping it up

As far as sustainability is concerned, beauty and cosmetics are still far from achieving their full potential. Because of this, the cosmetics industry is increasingly looking for sustainable packaging options.

Making a conscious effort to reduce your carbon footprint through your packaging is a good start and can help long term. To get quality results, it's vital to choose the right materials and work with the right supplier.